Guitar Center’s acquisition of AVDG greatly expands the scope of the retailer’s business-to-business (B2B) capabilities and marks the beginning of a planned aggressive expansion of Guitar Center’s Business...
Guitar Center’s acquisition of AVDG greatly expands the scope of the retailer’s business-to-business (B2B) capabilities and marks the beginning of a planned aggressive expansion of Guitar Center’s Business Solutions Group
Westlake Village, CA (December 22, 2017) – Guitar Center, the world’s largest instrument retailer, announces the acquisition of the San Francisco Bay Area-based Audio Visual Design Group (AVDG). AVDG will serve as a key element of Guitar Center’s Business Solutions Group and expansion into integrated solutions.
The announcement was made today by Doug Carnell, Guitar Center Vice President of Business Solutions and further underscores Guitar Center’s strategic business plan to expand and position itself for ongoing growth in the coming years. AVDG has distinguished itself in the industry by offering system design and installation in both corporate and residential market sectors, providing Guitar Center an important channel to serve these markets as it continues its outreach into the world of B2B solutions. AVDG will operate as a dedicated arm of the Business Solutions Group, expanding the scope of personalized, account-based services offered by the division.
According to Carnell, “Guitar Center has been seeking opportunities to bolster our Business Solutions Group and we have found an ideal partner in AVDG. This mutually beneficial relationship will provide AVDG’s team the vast resources offered by Guitar Center, while opening up Guitar Center’s Business Solutions Group to opportunities in the commercial and residential market sectors.”
Robert Scharffer, AVDG’s CEO, states, “We are excited to join the Guitar Center organization as part of the Business Solutions Group. We believe that AVDG offers all of our clients more than just AV integrated solutions; we have become their trusted advisor and business partner. Just as Guitar Center is not your typical musical instrument retailer, AVDG is not just another integrator, and as such we want to