Live music venues are closing their doors or moving away from live music performers at a record pace. With every venue change from live musicians to DJs or karaoke, the odds of having great music...
Live music venues are closing their doors or moving away from live music performers at a record pace. With every venue change from live musicians to DJs or karaoke, the odds of having great music tomorrow being born today is slowly diminishing.
For the venues and concert promoters who organize live entertainment, the challenge isn’t a shortage of rising stars—it’s the extremely time-consuming and difficult task of bringing together the right talent to create great entertainment experiences night after night. Combine that with the rise of services like Netflix, Amazon and YouTube, and the competition for consumer spending on entertainment becomes even more fierce.
The life of a musician often consists of long hours, tremendous competition for gigs, and little to no financial rewards until—and only if—they become a household name. But as venues continue to change formats or close at their current pace, the chance for those household names to hone their craft until they become a “bright new star” grows dim, or goes out completely.
Seeing the writing on the wall, a performing musician and a live show promoter teamed up to address this issue head on. Together, Vinay Kathuria and GigBoss created Muzaic: a free website designed to make live events more profitable for the venue, promoter, and artist.
Muzaic was launched in Fall of 2017 to a small test market in Southern California, achieving impressive and promising results. Today, just four months after going live, the site is used by hundreds of bands and solo artists, and by people who book shows for venues like House of Blues Anaheim, The Viper Room (founded by actor Johnny Depp), and the world famous Whisky a Go Go on Sunset Boulevard.
The site works like a combination of an employment service and a dating app, matching artists with opportunities